Friday, November 28, 2008

Our mission

Given task
- Client wants to increase intake of students.

Objective
- To research on what makes the carrot, as in, the incentive we are going to show off to lure students via our site.
- Carrot(carrot that other sch gives) = Something they like to do (sell feelings)
- Think = What do u look for in a school.
- What do they like? Art or Design
- more intuitive - Interesting, intuitive, straightforward, the thing that drives a student to apply.
- Let them know what we have is what they want.

Flaws of the current site

- Bad information Architec
- Visual information, Image of school must be represented.
- Call to Action // this area must be refined (more intuitive - Interesting, intuitive, straightforward, the thing that drives a student to apply.)

Things to be changed

- Must be able to portray feel of ID + Animation + Games, Think identity cutlery, the spoon, fork and knife. Design of Carrot

Milestone
Prepare on the 2nd Tuesday Dec, for
-Objectives
-Surveys
-Ways to carry out
-Target Audience

Thursday, November 27, 2008

27th

We did read ups on other international schools and decided that there were certain topics which intrigued us, and possible students.

Still have not been brief totally, meeting will take place tmr

Wednesday, November 26, 2008

Forum day

Presentation took up one day

Tuesday, November 25, 2008

Brief updates

Proposed brief given by client, which may also be Miss Pat


details that went on

How are we going to carry out our research.

1. We first treat ourselves as applicants and went into the system. Namely Nyp>SIDM>
2. We compared how different NYP, NP, TP, RP, SP, Laselle, Napha, Digipen, Raffles insitute

Monday, November 24, 2008