Given task
- Client wants to increase intake of students.
Objective
- To research on what makes the carrot, as in, the incentive we are going to show off to lure students via our site.
- Carrot(carrot that other sch gives) = Something they like to do (sell feelings)
- Think = What do u look for in a school.
- What do they like? Art or Design
- more intuitive - Interesting, intuitive, straightforward, the thing that drives a student to apply.
- Let them know what we have is what they want.
Flaws of the current site
- Bad information Architec
- Visual information, Image of school must be represented.
- Call to Action // this area must be refined (more intuitive - Interesting, intuitive, straightforward, the thing that drives a student to apply.)
Things to be changed
- Must be able to portray feel of ID + Animation + Games, Think identity cutlery, the spoon, fork and knife. Design of Carrot
Milestone
Prepare on the 2nd Tuesday Dec, for
-Objectives
-Surveys
-Ways to carry out
-Target Audience